The high-profile, artist-owned streaming platform known as Tidal re-launched just a month ago, but the service has already faced negative media reports about its slow start and criticism for its $20 hi-fi premium price.
Tidal has attracted new users thanks in part to its exclusive content such as new videos from Beyoncé and Rihanna and access to live streams of events like J. Cole’s upcoming concert and Throne Boxing’s “Ward vs Smith.” However, after ranking at #78 on Apple’s App Store two weeks ago, the Tidal application dropped out of the top 750 last week.
In an attempt to right the ship for his new venture, the company’s part owner/public face Jay Z sent out a series of tweets on Sunday addressing the public perception issues surrounding his new venture. The Hip Hop mogul even contends other companies have conducted a “smear campaign” against Tidal. He also lays out the platform’s support of independent artists.