By Anoa Bayete (@kioshadaatlien) for Doxygen Media
It seems that Hov is forever expanding his hustle. The Tidal Front Man/ Creator will merge his Life and Time platform with Time, Inc for, “40/40 Live”. According to Market Watch.com, The live show will cover Music and Sports and will film in Jay’s 40/40 Club in Manhattan. The series will be hosted by WNBA Star and Roc Nation Sports alum, Skylar Diggins.
The description for “40/40 Live” reads as followed:
JAY Z’s The 40/40 Club in Manhattan is the setting for this exciting new talk show. Produced in collaboration with JAY Z’s Life+Times and hosted by WNBA point – guard Skylar Diggins, 40/40 Live blends the worlds of hip hop and sports celebrity to provide a fresh and unfiltered conversation around sports, fame, music and more. With the energy of this luxury sports bar as a backdrop and the rising talent of Skylar and her celebrity guests, 40/40 Live promises to be edgy, unpredictable and compelling.
Despite recent backlash and mixed reviews about Tidal, Shawn Carter proves that the show definitely goes on. Stay. Tuned. Time will also be taking their plateau to the next level. The network will be adding several new projects to their video distribution. The line up will feature the entertainment news focused The Bullseye, Essence magazine’s Black Girl Magic, and Sports Illustrated Films and the docu-series A Year In Space.