Racism in mainstream media, the catch 22 of longing for approval from the white gaze, white feminism, the exploitation of women, and the list goes on. Nicki didn’t hold back calling out MTV’s VMAs yesterday for her videos being overlooked for Video of the Year- a nomination of which went to Taylor Swift’s video for “Bad Blood” among other artists. She of course, attributed the lack of acknowledgment to the exponential amount of racism in the entertainment industry. The Twitter “rant” pans out to be another time “white feelings” distracts from the bigger issue when Taylor Swift clapped back and the white media spun the story, calling Nicki’s tweets “jabs” at Taylor Swift.
The original tweets were directly tackling the well-known issue that although black people influence culture the most in this country, they’re rarely acknowledged for it. Nicki’s “Anaconda” video received social media accolades, broke records, and sparked controversy all year long, however, lacked nomination for Video of the Year. “Feeling Myself” featuring Beyoncé was also snubbed. A category that featured Beyoncé’s 7/11 video, Ed Sheeran’s Thinking Out Loud”, Mark Ronson and Bruno Mar’s “Uptown Funk,” Taylor Swift featuring Kendrick Lamar’s “Bad Blood,” and Kendrick Lamar’s “Alright.”
Needless to say, a hit dog will holler. Taylor Swift quickly clapped back and the white media immediately came to her rescue as outlets like TMZ left out everything else Nicki was talking about to focus on the so called “beef.” The media even characterized Nicki by attributing her early phase “Nightmare on Elm Street” faces in her picture while using Taylor’s soft and feminine shots shown below:
Apparently Taylor believed Nicki’s tweets were directed at her. Read the tweets here:
Swift even made a sad attempt to invite Nicki on stage to accept the award with her if she wins. Her inclusion went on to distract from the bigger issue at hand and we all know why she missed the point. Black culture and the white media amongst other social opinions were sparked by the heated discussion. As Minaj originally attributed her videos being overlooked to racism, there are even more issues at hand with this whole story. So many questions come to mind. Why did Swift feel the need to comment like she already won the award or like Nicki was against “girl power,” aka, white feminism? Why did the white media try to make it seem like Nicki came for her entirely, spinning this as a twitter beef that started with “jabs” at Taylor? Some social media frequenters even asked an even more interesting question… Should I choose to defend Nicki and a controversial video that somehow got lost in translation by exploiting women because at the end of the day, the video did influence pop culture all around the country? And finally, the infamous, why is Nicki tripping on the disillusioned recognition of the VMAs or any white award show for that matter? It’s always been a well-known anomaly in black culture’s influence on the mainstream vs. the credit it’s given for that influence. Why should she even seek it? The debacle brings up so many questions. Who knows who will win the VOTY award at this year’s VMA’s, let’s just hope if it is Taylor, Nicki will sit cute and clap from the audience. If anybody comes on stage with Taylor, let’s hope it’s Yeezus.